WORKSHOPS
WORKSHOPS
SUNDAY 11:00 A.M.
SUNDAY 11:00 A.M.
CELLUMA LIGHT THERAPY: REVOLUTIONIZING SKINCARE AND WELLNESS
SPONSORED BY: CELLUMA LIGHT THERAPY
BY: CELLUMA WELLNESS EDUCATOR
Don’t miss this opportunity to elevate your expertise with the trusted leaders in light therapy! Join us for a comprehensive class led by Celluma educational experts where you’ll explore the science behind Celluma Light Therapy and its transformative benefits for skincare and wellness. Whether you’re an esthetician, wellness professional, or simply interested in cutting-edge skin care technologies, this class will cover everything you need to know about the therapeutic power of low-level light therapy (LLLT). Learn how to incorporate Celluma into your practice for skin rejuvenation, acne treatments, body contouring, pain management, and hair restoration. We’ll provide demonstrations and clinical insights showing you how to use Celluma to deliver enhanced results for your clients, don’t miss this fascinating session and get a peek at our latest innovations!
GUA SHA: SCULPT, LIFT, DEPUFF – TIPS FOR YOURSELF, TREATMENT ROOM AND RETAIL
SPONSORED BY: NUSA HOLISTICK
BY: TRICIA CHEN & REBECCA LAMBIE
Discover how to sculpt, lift, and de-puff with Gua Sha in this hands-on class. Using our custom 4-sided tool, learn practical techniques to enhance your routine, elevate treatment room offerings, and boost retail success. We’ll show you how to pair the tool with nourishing oils for optimal results, improving circulation, relieving tension, and refining skincare routines. Perfect for anyone looking to expand their skills with simple, effective tools and products.
THE KOREAN NEEDLE-FREE FILLER FACIAL
SPONSORED BY: ESTI SISTERS
BY: LYNNE HERRO
The Korean “Needle-Free Filler Facial” is the future of skincare. This powerful PLLA-based treatment stimulates collagen, delivering immediate, natural-looking volume to face, neck, décolleté, and hands. Results last up to 6 weeks, and more transformative effects in series and with HOP+ Homecare. For clients who don’t want needles or used in conjunction with dermal fillers to produce a more balanced, natural look. Level up your service menu with this results-driven treatment!
NEW! REFECTOCIL’S ULTRA LASH LIFT KIT
SPONSORED BY: REFECTOCIL/JMT BEAUTY
BY: LISA DAVISON
Attention lash lifting pros! With RefectoCil’s NEW Ultra Lash Lift system, you’ll achieve sky-high lashes in no time! Our innovative lifting pads and ultra glue make for a quick and efficient application, leaving your clients with that dreamy, lifted look they crave. Watch them eagerly schedule their next appointment as they flaunt those fabulous lashes! Join us in class and discover the magic of faster, effective treatments that boost your profitability. Let’s get lashing and take those lash lifts to new heights!
ENZYMES AND INNOVATIONS: TACKLING HYPERPIGMENTATION THROUGH CUTTING-EDGE SKINCARE STRATEGIES
SPONSORED BY: CIRCADIA
BY: MICHAEL PUGLIESE
Hyperpigmentation is a complicated condition faced by many skincare professionals and consumers alike. This presentation will explore the mechanisms of melanin formation and melanocyte function and associated states of hyper/hypo pigmentation. Learn why the enzymes tyrosinase, phenylalanine oxidase, and newly discovered lightening mechanisms such as melanosome transfer (MIT) and melanin stimulating hormones (MSH) inhibitors are critical components in melanin formation, and how to reduce melanin by exfoliation and inhibition of melanin formation.
MASTER THE CRAFT OF LASHBOMB LASH LIFTS & BROW LAMINATIONS
SPONSORED BY: LASHBOMB
BY: JILL KINDALL
Enhance your business and elevate your clients’ looks by acquiring expertise in cutting-edge lash-lifting techniques and products. In addition, take your services to new heights with the hottest trend in the industry – brow laminations! Our tailored solutions will revitalize your business, turning it from ordinary to extraordinary.
101: ART OF FACIAL MASSAGE
SPONSORED BY: SORELLA APOTHECARY
BY: EMILY SINDLINGER
Master Sorella’s signature facial massage techniques through live demonstration. Learn result-driven sequences that blend therapeutic touch with professional expertise, creating unforgettable client experiences. Discover essential techniques for delivering outstanding results while preserving your own wellbeing, ensuring a sustainable and thriving practice. Master the secrets to effective facials that keep your books full.
ACHIEVE AMAZING LASH LIFTS USING ELLEEBANA ONE SHOT – LIVE DEMO
SPONSORED BY: ELLEEBANA STORE USA
BY: LOANA BARKER
• Comparing the Elleebana One Shot system with the Elleeplex Profusion system
• Distinctions between CHC and TGA
• Guidelines for using rods versus shields
• Steps for performing a lash check
• Understanding lash baths: Is rinsing with water an option?
SUNDAY 2:00 P.M.
SUNDAY 2:00 P.M.
CELLUMA LIGHT THERAPY: REVOLUTIONIZING SKINCARE AND WELLNESS
SPONSORED BY: CELLUMA LIGHT THERAPY
BY: CELLUMA WELLNESS EDUCATOR
Don’t miss this opportunity to elevate your expertise with the trusted leaders in light therapy! Join us for a comprehensive class led by Celluma educational experts where you’ll explore the science behind Celluma Light Therapy and its transformative benefits for skincare and wellness. Whether you’re an esthetician, wellness professional, or simply interested in cutting-edge skin care technologies, this class will cover everything you need to know about the therapeutic power of low-level light therapy (LLLT). Learn how to incorporate Celluma into your practice for skin rejuvenation, acne treatments, body contouring, pain management, and hair restoration. We’ll provide demonstrations and clinical insights showing you how to use Celluma to deliver enhanced results for your clients, don’t miss this fascinating session and get a peek at our latest innovations!
LEARN HOW TO EARN BIG $$$ REMOVING ALL TYPES OF SKIN IMPERFECTIONS AND FIBROBLASTING
SPONSORED BY: MARTINNI
BY: CHA SMITH
Learn how to add a lucrative new service to your spa, salon or med-spa to satisfy your clients’ requests to remove all types of skin imperfections and Fibroblasting. This class will teach you how to use an easy to operate technology to permanently remove ruby points, skin tags, age spots, sun spots, freckles, cholesterol deposits, calcium bumps, broken capillaries, pore packets, thick hair and more in just one treatment. Live hands-on demonstration will be given.
STAY AHEAD OF THE COMPETITION: HOW AI IS SHAPING THE FUTURE OF AESTHETIC CARE
SPONSORED BY: ZEMITS, LLC
BY: OLHA MAIKINA
Explore the innovative role of AI in aesthetic care with Zemits Vera Face, the advanced skin analysis device. Olha Maikina will discuss how AI-powered tools enhance treatment precision, provide in-depth skin diagnostics, and keep your practice ahead of the competition.
30-MINUTE MIND-BLOWING SKIN TRANSFORMATION: EXPRESS SERVICE FOR THE NEW GENERATION PRESENTED BY NATPURE CLINICAL SKIN CARE
SPONSORED BY: NATURE PURE CLINICAL SKIN CARE
BY: VICTORIA TABAK
Revolutionize your spa menu one minute at a time and achieve instant results. Most people want to visit a spa but cannot find the time. The solution is to re-engineer your menu to include 30-minute packages. In today’s fast-paced culture, immediate visible results are simply a must. In just 30 minutes, the stimulating Fire and Ice Facial successfully regenerates, brightens, contours, and deeply moisturizes the skin to look youthful and flawless. Certificate and gift included.
BREAKING BARRIERS: ADVANCED ANTI-AGING INGREDIENTS AND TECHNOLOGIES FOCUSING ON OPTIMAL SKIN PENETRATION AND P.E.T. DELIVERY TECHNOLOGY
SPONSORED BY: SESHA SKIN THERAPY
BY: PHYLLIS HSIEH (SHAY – PRONUNCIATION)
Discover the science behind effective anti-aging skincare in this engaging class. Explore advanced ingredients like peptides and retinoids, and learn how cutting-edge technologies, including liposome delivery systems and P.E.T. Delivery Technology, enhance skin penetration for maximum results. Uncover the benefits of SESHA Skin Therapy’s patented solutions and gain insights into combining these innovations with other techniques for optimal anti-aging benefits. Empower yourself with knowledge for informed skincare decisions.
SUGARING VS. WAXING: THE GAME-CHANGER FOR ESTHETICIANS LOOKING TO STAND OUT
SPONSORED BY: ALEXANDRIA PROFESSIONAL
BY: LINA KENNEDY
Tired of clients complaining about irritation, ingrown hairs, and painful waxing? Join Alexandria Professional, the global authority in body sugaring, for a live demo showcasing why sugaring is the superior, more profitable alternative to waxing. Learn how sugaring is gentler on skin, eco-friendly, and keeps clients coming back. Discover how estheticians can boost revenue, reduce strain on their hands, and stand out in the beauty industry. Plus, attendees get exclusive show-only offers on training and starter kits. Don’t miss this opportunity to elevate your services and future-proof your business! Interested in being a model? Visit our booth before the workshop to reserve your spot!
PRECISION PEELING: TAILORING DERMASWISS PEELEX PLUS PROTOCOLS BY SEASON FOR FACE & BODY ZONES
SPONSORED BY: DERMASWISS
BY: DERMASWISS EDUCATOR
Explore the professional application of chemical peels with Dermaswiss Peelex Plus, using Glycolic, Lactic, Mandelic, and Salicylic acids. Learn to customize treatments through direct application or by ‘cocktailing’ with other products from the line for enhanced results. Elevate your practice with insights on achieving optimal ROI and outcomes while ensuring client safety and profitability year-round.
PEEL AWAY: PREP + PEEL + HEAL
SPONSORED BY: DERMAWARE® BIO-TARGETED SKIN CARE
BY: GÜL Ç. ZONE
Lucrative and effective peels are a must for every esthetic practice. Learn our three step approach and customizing peels to target Age, Acne, Hyperpigmentation or Sensitive skin. This is a how to class of all thing peels from start to finish. From choosing the correct peels, to layering and to boosting your facials or treatment machines. Maximize the benefits while reducing down-time, speeding recovery and barrier protection. Taught by the scientist who developed DERMAWARE Bio-Targeted Skin Care, this class is a must for all that want the highest level of skin care education and want to take their business to the next level! Handouts & Free Gift
STOP GUESSING, START GROWING: A SOCIAL STRATEGY GUIDE TO SUCCESS!
SPONSORED BY: SORELLA APOTHECARY
BY: ADIA MONZON
Unlock proven social media strategies designed for busy skincare professionals to make every post a success. Discover how to streamline content creation, grow your audience, attract more clients, and craft purposeful content that drives results. Your path to social media success starts now!
NEEDLE-FREE NEEDLING & EPIDERMAL WRINKLE FILLING WITH HYALURONIC MICRO-PYRAMIDS
SPONSORED BY: EPISTEP EPIDERMAL CARE
BY: JENNIFER CRABLE
The microneedling alternative. Learn how it is possible to use Hyaluronic acid instead of invasive needles to create channels and induce Collagen production, increase absorption of serums and fill in wrinkles on epidermal level in one facial. You will see results of clinical studies, before and after pictures, and a live demo. Confusing termination around micro-channeling will be clarified, and we’ll discuss the variety of services that can be offered: from Red Carpet Facials to lip treatments.
SUNDAY 3:30 P.M.
SUNDAY 3:30 P.M.
MICROCHANNELING AND NANO INFUSION MASTERY WITH NANOSTAMP 360™
SPONSORED BY: NANOSTAMP360
BY: LEIGH ALLIE
Elevate your skincare expertise with an exclusive session on NanoStamp 360™ – a cutting-edge microchanneling and nano infusion device. This dynamic class features a live demonstration, revealing the precision and effectiveness of NanoStamp 360™. Dive into fundamentals, techniques, and gain valuable tips to maximize client results and increase revenue through impactful treatments. Ideal for beauty professionals aiming to stay ahead and stand out from the crowd.
FROM SCIENCE TO A BOTTLE: UNDERSTANDING THE BASICS BEHIND YOUR FAVORITE SKIN TECHNOLOGIES
SPONSORED BY: HALE COSMECEUTICALS
BY: DAVID KAISER
Hale Cosmeceuticals is based on over 30 years of science and ingredients recommended by physicians and estheticians. Learn how we go from a scientific concept to create trusted finished products for the professional skincare community. As an all-American manufacturer, we take concepts from ideas to R&D to the bottle. Learn how to choose and market products that work for your clients and work for you. Get a glimpse into the contract manufacturing and private-label process as well.
STOP WASTING SERUMS: MASTER ELECTROPORATION FOR OPTIMAL PRODUCT ABSORPTION
SPONSORED BY: ZEMITS, LLC
BY: OLHA MAIKINA
Maximize treatment efficiency and results with Verstand HD. Olha Maikina demonstrates how electroporation technology ensures deep serum penetration without waste, delivering superior outcomes for both clients and your business.
THEY CALL IT ANTI-AGING, WE CALL IT NUANCE!
SPONSORED BY: CHRISTINA COSMECEUTICALS
BY: ELENA DAVIDSON
Discover what’s new from Christina Cosmeceuticals! NUANCE is the pinnacle of professional skincare for advanced-age skin, combining cutting-edge innovation, breakthrough ingredients, and advanced delivery systems. It redefines what’s possible by addressing the unique challenges of aging skin and restoring structure and function deep within the dermis and epidermis. Perfect for early to advanced signs of aging, NUANCE transforms, renews, and revitalizes at every level.
Product Knowledge: Gain insights into the innovative active ingredients within the NUANCE line and understand their mechanisms and benefits.
Live Demonstrations: Observe a demonstration of the NUANCE in-salon treatment, showcasing the application techniques and expected outcomes.
BARE WITH CARE – THE ULTIMATE BRAZILIAN WAXPERIENCE
SPONSORED BY: CARONLAB/JMT BEAUTY
BY: CHANEL MAK
Join our Master Educator for an exclusive LIVE Brazilian waxing demo with Caronlab, Australia’s #1 wax brand. Discover time-saving techniques, master signature movements, and explore award-winning products that will elevate your skills and deliver an unforgettable ‘Waxperience’ your clients will adore.
ECZEMA AND THE SKIN MICROBIOME: A NEW APPROACH IN PROFESSIONAL SKINCARE
SPONSORED BY: SIV SKINCARE
BY: ISABEL VITALE
Eczema and dermatitis are common inflammatory skin conditions linked to immune dysregulation and skin barrier dysfunction, with Staphylococcus aureus overgrowth playing a key role. Recent research on microbiome-based therapies highlights the potential of products like SIV, a topical spore-based serum that rebalances the skin microbiome, reduces inflammation, and supports barrier repair. Clinical observations show that SIV reduces flare-ups, improves hydration, and provides relief for individuals with these conditions. This talk explores the mechanisms, efficacy, and potential of SIV as a microbiome-focused therapy for inflammatory skin disorders. Attend our workshop for a chance to win a FREE pink iPad with stylus, raffled off at the end of the session!
DISCOVER THE CUTTING-EDGE: NANO WITH TOPICAL FILLERS WORKSHOP!
SPONSORED BY: SKIN FITNESS THERAPY
BY: VIVIAN ANTEVY
In the dynamic world of skincare, the latest advancements in fillers are embracing a more natural and non-invasive approach. This class is designed to unveil the power of Nano Infusion, a groundbreaking technique providing estheticians with the expertise to achieve filler-like results NATURALLY.
PEPTIDES FOR HYPERPIGMENTATION: TARGETING DARK SPOTS FOR BRIGHTER SKIN
SPONSORED BY: DBH-DERMAESTHETICS BEVERLY HILLS, INC.
BY: LINCOLN LEE
Join us for an in-depth class on how peptides can effectively target hyperpigmentation and dark spots. Learn the science behind peptide technology, its role in skin rejuvenation, and how to incorporate it into your treatments for visible results. Enhance your knowledge of peptide-based solutions to address pigmentation concerns, empowering you to improve your clients’ skin and elevate your esthetic practices.
MONDAY 11:00 A.M.
MONDAY 11:00 A.M.
CELLUMA LIGHT THERAPY: REVOLUTIONIZING SKINCARE AND WELLNESS
SPONSORED BY: CELLUMA LIGHT THERAPY
BY: CELLUMA WELLNESS EDUCATOR
Don’t miss this opportunity to elevate your expertise with the trusted leaders in light therapy! Join us for a comprehensive class led by Celluma educational experts where you’ll explore the science behind Celluma Light Therapy and its transformative benefits for skincare and wellness. Whether you’re an esthetician, wellness professional, or simply interested in cutting-edge skin care technologies, this class will cover everything you need to know about the therapeutic power of low-level light therapy (LLLT). Learn how to incorporate Celluma into your practice for skin rejuvenation, acne treatments, body contouring, pain management, and hair restoration. We’ll provide demonstrations and clinical insights showing you how to use Celluma to deliver enhanced results for your clients, don’t miss this fascinating session and get a peek at our latest innovations!
CONFUSED ABOUT CRYO? LEARN WHEN COLD APPLICATIONS DELIVER THE BEST RESULTS
SPONSORED BY: ZEMITS, LLC
BY: YULIYA KOVAL
Learn how to effectively use Elegance Cryo technology for various skin concerns. Yuliya Koval explains when and how cold applications can reduce inflammation, boost circulation, and enhance skin treatments for optimal results.
NEW HOLISTIC AGE CORRECTIVE TREATMENT FOR MENOPAUSE-RELATED SKIN CHANGES PRESENTED BY NATPURE CLINICAL SKIN CARE
SPONSORED BY: NATURE PURE CLINICAL SKIN CARE
BY: VICTORIA TABAK
Discover the benefits of longevity-promoting powerhouse antioxidant, resveratrol, combined with the action of peptides, stem cells, retinol & more! Learn how you can regenerate & naturally correct skin changes associated with menopause, including wrinkles, hyperpigmentation, dryness, & loss of elasticity. The wellness facial treatment, infused with an equivalent of 10 glasses of red wine, works to rejuvenate, brighten, plump, & nourish the skin. Live Demo! Certificate & gift included.
BREAKING BARRIERS: ADVANCED ANTI-AGING INGREDIENTS AND TECHNOLOGIES
FOCUSING ON OPTIMAL SKIN PENETRATION AND P.E.T. DELIVERY TECHNOLOGY
SPONSORED BY: SESHA SKIN THERAPY
BY: PHYLLIS HSIEH (SHAY – PRONUNCIATION)
Discover the science behind effective anti-aging skincare in this engaging class. Explore advanced ingredients like peptides and retinoids, and learn how cutting-edge technologies, including liposome delivery systems and P.E.T. Delivery Technology, enhance skin penetration for maximum results. Uncover the benefits of SESHA Skin Therapy’s patented solutions and gain insights into combining these innovations with other techniques for optimal anti-aging benefits. Empower yourself with knowledge for informed skincare decisions.
DISCOVER THE CUTTING-EDGE: NANO WITH TOPICAL FILLERS WORKSHOP!
SPONSORED BY: SKIN FITNESS THERAPY
BY: VIVIAN ANTEVY
In the dynamic world of skincare, the latest advancements in fillers are embracing a more natural and non-invasive approach. This class is designed to unveil the power of Nano Infusion, a groundbreaking technique providing estheticians with the expertise to achieve filler-like results NATURALLY.
OXYGEN REGENERATION: PEPTIDE PUSH PEEL
SPONSORED BY: DERMAWARE® BIO-TARGETED SKIN CARE
BY: GÜL Ç. ZONE
Age Control remains the number one request for facials and peels. Understand aging skin decade by decade. Learn how to customize treatments specific to that age including peels and our Bio-Targeted peptides, vitamins, stem cells. Experience our NEW Peptide Push Peel that combines the regenerating properties of oxygen with Bio-Targeted Actives to fuel beautiful, healthy skin. Benefits Acne, Hyperpigmentation and all signs of Aging including wrinkles, firmness, tone and lifting. WOW your clients and keep them with YOU at every age! Handouts & Demo!
ADVANCED FACIAL MASSAGE 2.0: BEYOND THE BASICS
SPONSORED BY: SORELLA APOTHECARY
BY: EMILY SINDLINGER
Elevate your practice with sophisticated massage techniques in this demonstration-based workshop. Building on Sorella’s signature methods, you’ll learn stone therapy with rose quartz tools, advanced lymphatic drainage, and refined pressure point techniques. Master premium protocols that enhance results and create exceptional experiences your clients will seek out. Includes live demonstration.
MONDAY 2:00 P.M.
MONDAY 2:00 P.M.
HOW TO HEAL SKIN BARRIER FUNCTION
SPONSORED BY: IOKA SKIN + SCIENCE
BY: OLGA GOLDBERGER
Learn how to heal your client’s damaged skin barrier with emulsifiers- free products from IOKA! What is NAD+ and how can you use NAD+ products in your practice? Learn the steps for Oncology Hydrating Facial and much more.
Products sold at the workshop are 50% retail.
LEARN HOW TO EARN BIG $$$ REMOVING ALL TYPES OF SKIN IMPERFECTIONS AND FIBROBLASTING
SPONSORED BY: MARTINNI
BY: CHA SMITH
Learn how to add a lucrative new service to your spa, salon or med-spa to satisfy your clients’ requests to remove all types of skin imperfections and Fibroblasting. This class will teach you how to use an easy to operate technology to permanently remove ruby points, skin tags, age spots, sun spots, freckles, cholesterol deposits, calcium bumps, broken capillaries, pore packets, thick hair and more in just one treatment. Live hands-on demonstration will be given.
FROM EXFOLIATION TO INFUSION: MASTERING HYDRODIAMOND FACIAL FOR SUPERIOR SKIN RENEWAL
SPONSORED BY: ZEMITS, LLC
BY: YULIYA KOVAL
Discover the transformative power of HydroDiamond technology with DermeLuxx. Yuliya Koval shares step-by-step protocols for achieving superior exfoliation and infusion results, leaving skin renewed, radiant, and rejuvenated.
CAN YOU REALLY BOOST REVENUE BY DOING LESS?
SPONSORED BY: YOCALE
BY: AYDIN ASLI
- Is Your Digital Presence Truly Strong?
- Learn How to Optimize Operations and Reduce Overhead
- Are You Losing Clients? Here’s How to Keep Them
- Discover Automation’s Power for Your Business
Are you missing out on digital opportunities? A strong online presence is essential for businesses to be successful. Discover how to optimize operations and reduce overhead through automation and efficient scheduling. Concerned about losing clients? Learn proven strategies to retain them and build lasting relationships. By making use of the power of automation, you can optimize your business processes, improve customer satisfaction, and increase the value of your business.
NOURISHING RADIANCE: UNLOCKING THE POWER OF VITAMINS A, C, D, AND E IN SKINCARE FORMULATIONS FOR HEALTHY, GLOWING SKIN
SPONSORED BY: CIRCADIA
BY: MICHAEL PUGLIESE
Join us on a comprehensive journey through the science and art of incorporating vitamins into skincare regimens. Discover the distinct roles that Vitamins play in promoting skin health, from their potent antioxidant properties to their skin-renewing capabilities. Gain a profound understanding of how these vitamins synergistically combat aging and environmental stressors and nourish the skin from within.
THE GLOW UPGRADE: FROM FACE TO SCALP — DISCOVER THE POWER OF OUR PLATINUM HYDRAFACIAL + KERAVIVE SCALP TREATMENTS LIVE
SPONSORED BY: HYDRAFACIAL
BY: HYDRAFACIAL REPRESENTATIVE
See the glow in action. This live classroom session features a complete Platinum HydraFacial paired with our Keravive Scalp Treatment — designed to deeply cleanse, hydrate, and visibly refresh both skin and scalp. Learn how to offer a results-driven experience your clients can feel from the moment they leave your chair — and walk away with tips to integrate this multi-modality treatment into your business to drive both client satisfaction and revenue.
MICROCHANNELING MASTERY: INTRO TO PROCELL THERAPIES
SPONSORED BY: PROCELL THERAPIES
BY: JEANETTE HAZELWOOD
Gain a deep understanding of this cutting-edge technique, its transformative benefits, and how to deliver exceptional results for your clients as a skincare professional. Whether you’re an experienced practitioner or new to the field, this class will empower you with the knowledge and techniques needed to excel in the aesthetics and become the most profitable in the industry.
HOW TO MAKE ONLINE REVIEWS YOUR BEST MARKETING WEAPON
SPONSORED BY: TOOLE & ASSOCIATES
BY: STEVEN TOOLE
Online reviews on sites such as Google, Yelp and Facebook can be a powerful weapon for wellness businesses today, or they can be the reason potential clients stay away. Did you know it’s actually against the law to offer any incentives to leave reviews? If you’re only asking for Google reviews, you’re missing out in a big way (especially with what’s about to happen to Google). Think again about using QR codes due to major drawbacks you never realized. This informative and educational session can help dispel common myths and misperceptions and expose huge risks about online reviews, and how to make them a virtual magnet for new clients in your local market (and avoid costly fines of $50,000 or more). Hear from internationally renowned online reviews expert Steven Toole — founder/CEO of the award-winning Reppster(tm) Lifecycle Reviews Service from Toole & Associates, about how to successfully leverage the power of online reviews to create a sustainable competitive advantage to attract new clients in droves. (Your competitors definitely do NOT want you to attend this session)!