Conferences
Sunday April 22nd & Monday April 23rd
WELLNESS CONFERENCE
Room: 201 A
2:00 p.m. – 2:45 P.m.
How to Strengthen Your Bottom Line by Raising Your Employees’ Happiness
by Petra Kolber
Studies show that productivity and profits soar when staff happiness is a priority. But when it comes to leading your team and managing daily tasks, who has time for happiness? Petra’s approach to creating a happier, more productive staff is rooted in the science of positive psychology. Learn the strategies to move your team toward a renewed sense of optimism and a refueled passion for their work.

Tap into the hearts and minds of your staff so they feel empowered, energized and ready to succeed as individuals and as a team. These powerful techniques turn inspiration into action!
Room: 201 A
3:00 p.m. to 3:45 P.m.
Making Sense of Stress: Unlock the Mind/Body Stress Connection
by Linda Marrical
Understanding how physical and emotional stress affect the body is the key to elevating your client’s well-being. Mindfulness and awareness of how stress manifests itself in the body is the first step in bringing the mind back to the present. Experience the mindfulness practices that quiet your client’s mind to receive the full benefits of your treatment.

Uncover the mind/body stress connection using the five senses to reduce stress and anxiety and increase overall wellness!
Room: 201 A
4:00 p.m. to 4:45 P.m.
Working with Stress in the Treatment Room
by Linda Marrical
Every client has a different level and origin of stress. Learn how to quiet your client’s stress triggers, as well as your own, to help the client settle into your treatment. Use the power of touch, breath, and active listening to expand your connection with your client and release the hold of stress in the treatment room.

Practice active listening and mindfulness meditation and bring a new level of wellness to your over-stressed clients. Achieve a deeper connection for more powerful treatments!
Sunday April 22nd & Monday April 23rd
MARKETING CONFERENCE
Room: 201 B
2:00 p.m. – 2:45 P.m.
Bring Your Business to Life with Live Streaming
by Kristina Mazzenga
Are you in need of a new way to spice up your online presence? Get ready to bring your business to life via social media! Live streaming is the most exciting way to captivate your current (and future) clients. Use your phone to instantly share moments with your viewers and allow them to respond, react and ask questions during LIVE broadcasts right from your very own business.

Show off your hottest new products, tips and tricks before your competitors using social media’s newest phenomenon…Live Streaming!
Room: 201 B
3:00 p.m. to 3:45 P.m.
Understanding Your Target Market
by Maxine Drake
Most spa professionals try to be everything to everyone. This sends confusing marketing messages to the consumer. In order to achieve high service and retail sales, you must zero in on your specific market. In this class, you will learn how to find your ideal client, and how to maximize your revenue by zeroing in on your target market.

Learn what your ideal client looks like! Be the best esthetician for the best client by knowing your target market!
Room: 201 B
4:00 p.m. to 4:45 P.m.
How to Build Brand Awareness
by Maxine Drake
There is a lot of confusion around the word “branding.” Your brand is more than just a logo. What does your brand say about YOU? How does your brand stand out in the market place? Learn how to create brand awareness in your community and build a brand that matches your unique skill set and personality!

Use social platforms to boost brand awareness! Create a unified and unstoppable brand image that brings clients through the door!
Sunday April 22nd & Monday April 23rd
MAKEUP CONFERENCE
Room: 201 C
2:00 p.m. – 2:45 P.m.
Elevate Your Brow Game: Filling in the Brows for a Perfect Finish
by Nicck Townsend
Precision shaping is the first step to achieving buzz-worthy brows. Master the art of eyebrow makeup with Nicck’s award-winning techniques for filling in and defining bold, beautiful brows. Learn how to create full, clean and precise brows with a little help from pencil and concealer!

Instagram-worthy brows are just a makeup application away. These tricks of the trade will leave your clients with the brows of their dreams!
Room: 201 C
3:00 p.m. to 3:45 P.m.
Brow Shaping for Your Male Clients
by Nicck Townsend
The “manscaping” trend isn’t going anywhere! More than ever, men are asking for brow services to groom and tame their face-framing features. Learn how to approach men’s brow shaping for clean and masculine brows that boost revenue and create loyal male clients!

Bushy brows are a thing of the past! Trim, shape and clean your male clients’ brows for an effortless, natural look. Boost your brow business with this trendy service!
Room: 201 C
4:00 p.m. to 4:45 P.m.
Makeup for Mature Skin: Lift, Sculpt and Enhance!
by Nicck Townsend
Clients with aging or mature skin need different products, applications and techniques than clients in their 20s and 30s. Watch as Nicck demonstrates how to lift, sculpt and enhance mature skin for the most naturally ageless finish!

Put your client’s best face forward! Expert techniques for mature skin makeup that will bring the youthful glow back to your client’s skin!