Conferences
SUNDAY, APRIL 7 & MONDAY, APRIL 8
MAKEUP CONFERENCE
Room: 302
2:00 p.m. – 2:45 P.m.
Building a Professional Makeup Kit
by Beke Beau
As a makeup professional, it’s important to have the tools necessary to achieve a successful application. With the wide variety of skin tones and textures, plus the huge array of products available, it can be confusing to know how to stock a makeup kit that will have everyone covered. This class will guide you through the maze of options, from the essentials to the extras, helping you become a good editor of your makeup kit.

Impress your clients and become more effective and efficient in your applications!
Room: 302
3:00 p.m. to 3:45 P.m.
Makeup for Mature Women (™)
by Beke Beau
Working effectively with mature skin ensures that you are delivering optimal results to this important client demographic. For women who are 40 and beyond, makeup trends take a back seat to achieving an even skin tone, choosing a flattering palette and knowing how to add glamour in a way that’s tasteful and age-appropriate. Live demonstration.

Win over mature skin clients with these bulletproof technqiues for smooth, even skin!
Room: 302
4:00 p.m. to 4:45 P.m.
False Lash Bootcamp
by Beke Beau
False lashes are more desirable than ever, and clients are often intrigued by the glamorous enhancement that they can achieve, temporarily, with a strip or individual lash. Learn how to choose the best lash style – and glue – for the job, based on client goals, eye shape and more, and learn the tricks and techniques to applying them in a way that is both comfortable and long-lasting. Live demonstration.

Lashes that last! Give your clients the perfect flutter for any makeup look.
SUNDAY, APRIL 7 & MONDAY, APRIL 8
LASH CONFERENCE
Room: 303 A
2:00 p.m. – 2:45 P.m.
Lash Lift Tips for Success
by Jaclyn Peresetsky
Lash lifts have definitely had a surge in popularity lately, and we are firmly in support of this lash changing service. When it comes to this new technique, there’s still a lot of confusion over what lash lifts really are, so we’re clearing up all the confusion and giving you the best lash lift tips for your lash success!

Learn to perform the perfect lash lift every time! From maintenance to tinting post-lift, Jaclyn covers all the bases!
Room: 303 A
3:00 p.m. to 3:45 P.m.
Lash Extension Maintenance & Care
by Jaclyn Peresetsky
Do your clients have a million questions about lash extensions? Lash extensions have been the cousin to the acrylic nails and there is a bit of upkeep to educate your clients about and ensure their own lashes stay healthy and their lash extensions stay put as long as possible!

Understand your client’s lash type to choose the perfect weight and fine-tune your cleaning technique for lashes that last!
Room: 303 A
4:00 p.m. to 4:45 P.m.
The Lash Business
by Jaclyn Peresetsky
Starting an eyelash extensions business is a major undertaking. It can eat you up financially, emotionally, physically, socially — all the other aspects of your life might be affected. That is why it’s important that you research and get all the help you need. Learn some useful tips, how to avoid potential problems and keep your lash business growing with healthy margins!

Develop a business plan and strong brand image for healthy margins and a booming lash business!
SUNDAY, APRIL 7 & MONDAY, APRIL 8
BUSINESS CONFERENCE
Room: 303 B
2:00 p.m. – 2:45 P.m.
Digital Marketing 101
by Clay Jacobson
Learn the basics of digital marketing, and how to use the public forum that exists at our fingertips! Whether you are just starting to market your business, or are looking for new ways to increase your exposure, this class is a must!

Confused about digital marketing? Start with the basics to build your business!
Room: 303 B
3:00 p.m. to 3:45 P.m.
Tell Your Story
by Clay Jacobson
Who’s telling your business’ story? In today’s online world, what said about us online can make or break a business. Make sure the story being told about your business online is the same story being told by you and your best customers.

Deliver the best possible message about your business online to attract new clients!
Room: 303 B
4:00 p.m. to 4:45 P.m.
How to Manage Your Online Reputation
by Clay Jacobson
Reputation is everything. Make sure you are armed with the tools to manage and control your reputation online, from how to deal with negative reviews to making the most out of the good ones!

Don’t get a bad rep! Take control of your online reputation and make the most of your online reviews.