General Session

What are you missing in the waxing world? The all important male grooming services! Salons and spas need to focus on this important part of the industry that will take your earnings to the next level. Waxing is not just for the customer who wears the three piece suit, it is also for the blue collar guy who wants to look well groomed. Deborah Coddens performs three wax demonstrations using different waxes to show you why customizing is so important. Learn how to wax the inside of the ears and nose with hard wax, as well as how to wax male eyebrows and use roll-on wax for the chest and back to save time. In addition, Coddens reveals how you can market male grooming services.

Deborah Coddens is an award winning hair designer and wax specialist leading the education program and trade show calendar for the Satin Smooth Division of ConairPro. Coddens held high-level educational positions at several companies including Orly International. As an independent educator she conducted trade shows, educational seminars and demonstrations worldwide for industry manufacturers.

Find out about a simple, fun and foolproof method to dramatically increase your client results and spa income. The Power of Three Method has enabled clients to upgrade their treatments and therefore their results at a rate of almost 70 percent! Find out how to gain clients’ acceptance and approval without the negative perception of “selling” by offering them three choices each and every service. And how by simply asking the basic qualifying question followed by “What do you deserve today?” you can increase service upgrades by 30 percent. Learn how to boost your confidence and re-bookings, as well as control and influence over your careers. Make the joy we get from serving others pay off in a spectacular win-win-win situation.

Jamie Scalise is a full-time esthetician for the Spa at the Del Monte Lodge, a five star Renaissance property in Rochester, NY. In addition to his upcoming book, The Power of Three Method, he has authored numerous articles about the spa industry and recently spoke at his first national spa conference. Scalise also owns interest in multiple startup LLC’s including Clarisma, the tween skin care line.

Three top skin care experts and business owners come together to answer, explain and share their vision on crucial issues regarding the skin care industry. During this lively discussion, the audience is urged to participate with questions regarding the most relevant concerns of skin care and spa professionals. So get your paper and pen ready, bring your questions and ask away. The session promises to inform and instruct, as well as to consider how the skin care and spa field may evolve in the next few years.

Douglas Preston, president of Preston Incorporated, is a licensed esthetician, business consultant and frequent lecturer in the day and medical spa industry. He has been featured in television and contributes to spa trade publications. Preston has served as president of Aesthetics International Association and committee chairman for The Day Spa Association. In 2006, he was named The Day Spa Association’s “Spa Person of the Year.”

Michelle D’Allaird is the owner of the Aesthetic Science Institute in Latham, NY. She is an independent consultant and educator for skin care and cosmetology companies throughout the United States. D’Allaird is licensed in the state of New York and is an international CIDESCO diplomate. She coauthored the esthetic textbook, Salon Fundamentals.

Ben Johnson, M.D., is president and CEO of Osmosis Skincare. Dr. Johnson is an innovator in the field of medical esthetics and a consultant to both estheticians and physicians. He opened eight esthetics clinics in the U.S., is the founder of Cosmedix and is a distinguished public speaker and educator.

Dawn Tardif is the founder of BodiScience Holistic Spa in Beverly, MA. She works in the fashion and retail industry and has been featured on radio and television outlets. Tardif is well educated in Ayurveda and traditional Chinese medicine and holds degrees from the International Ayurvedic Institute and Bentley College.